Notes on web design, branding and digital thinking, written plainly by the people who do the work.
The first articles are being written. Topics below show what is coming.
A short brief saves weeks of back and forth. Here is what to include, what to leave out and how to describe the problem instead of the solution.
A logo is a signature, not a personality. The other pieces that make a business recognisable, and how they fit together.
Redesigns go wrong when the goals are vague. Five questions that clarify what the new site needs to achieve.
Plugins are quick, until they are not. How to tell when a bespoke tool is the smarter, simpler long-term choice.
What to ask, what to look for and which warning signs to spot when comparing agencies for your next project.
Animation can guide attention or get in the way. A practical look at using motion well, including for people who prefer less of it.